SID Travels to Beijing Olympics

Select RockShox sponsored athletes competing in this year’s Olympic games have been given a special Beijing Limited Edition SID. These are sure to be coveted, as there are no plans for this version to become publicly available. Graphic Designer, Russ Forbes lead the graphic design of the Beijing Edition SID. Forbes said, “The Celestial Chinese Dragon is often seen as the symbol of the Chinese. It symbolizes power and excellence, valiancy and boldness. A dragon overcomes obstacles until success is his.”

Competition begins with the Women’s Mountain Bike Cross Country on Friday, August 22 3:00pm (local Beijing time). On Saturday, August 23, the Men’s Mountain Bike XC takes place at 3:00pm. For real time coverage, or to check your local listing, visit www.nbcolympics.com.

Olympic athletes can use the included national flag decal sheet to further decorate their RockShox SID suspension fork, and represent their country.

SRAM athlete roster participating in the 2008 Men’s and Women’s Mountain Bike Cross Country events.

RockShox SID – the rebirth of blue

Global Media launch for new SID in Moab (USA) Roc Dazur (France) and Australia
10 years ago, the blue RockShox SID fork took over the colour domination from yellow Judy’s. Becoming the most successful fork ever, with countless world Championships and Olympic medals, it was time for RockShox to elevate the SID platform to a new performance level for the next decade: stiffer, longer travel, improved adjustability, lowest possible weight without performance sacrifi ces. On October 13th and 14th, journalists from around the globe fl ew in the USA to test ride the new RockShox SID. Mixed teams of journalists, SRAM staff and SRAM athletes competed in the 24 hour race of Moab (Utah, USA), enjoying fi rst hand RockShox SID experience.

The event was held on a challenging 24 km loop course in the Utah desert. A mixture of rough technical sections alongside deep sandy stretches proved the perfect testing track for the new SID. Along with 1,400 other racers and approximately 2,500 apectators, SRAM fielded four teams in the event. Each team was racing on bikes fully built using the new SID, SRAM X.0, RockShox Monarch, Avid Juicy Ultimate, and Truvativ Noir components.
To complete the amazing riding experience, SRAM’s 24 hour base camp provided full service: SRAM WorldCup truck for professional technical service, food and massage tents and a big fire place to keep everybody warm…
On the same weekend, at the famous Roc D’Azur event (France) and Australia, editors had the same chance to get fi rst test rides on SID. After 24 hours of racing it was hard for us to take the forks back from the editors’ bikes. You will see stories all around the globe in print and web. The best way to summarize this rebirth of blue are the statements editors left with us after the events: “Amazing fork!”, “Great experience!”, “SRAM team is on top of things, professional, different and fun!”, “I never ate so well in
my life” The production of the new SID fork will start in February 2008, so stay tuned.
Find all the news about the 2008 RockShox SID on www.superlightintegrateddesign.com

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